01
The Challenge
Expatriates lacked a centralized platform combining social networking with city-specific lifestyle information.
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╚══════════════╝ City-centric social platform for expatriates blending community, content, and lifestyle discovery across multiple cities.
Expatriates lacked a centralized platform combining social networking with city-specific lifestyle information.
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We designed a city-centric social platform that blended community, content, and discovery.
Social networking platform for expatriates
Multi-city architecture
Lifestyle-driven content layers
Mobile-optimized experience
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Created a centralized hub for expatriate communities
Later integrated into main corporate ecosystem
Became a core digital asset for Explorer Publishing
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