We never advertised.
Every client came from
the last one trusting us
enough to send the next.
Systems engineering company. Founded 2013. Operating since the first line of code was a C packet sniffer. Still here. Still accountable.
Our mission is to make intelligence work in the real world.
Not in labs. Not in demos. In government platforms that citizens depend on, financial systems that process real money, and infrastructure that cannot go down.
We design, build, and steward intelligent systems for governments and enterprises across the Middle East, Africa, and Asia. Every system we build, we remain responsible for.
Fast facts
From a C compiler to city-scale AI. One engineering culture.
The tools changed. The thinking did not. Every era built on the last: deeper understanding, larger systems, higher stakes. This is how Hashinclude became what it is.
Learning the machine before the frameworks existed.
The founder built packet sniffers in raw C on Linux. Shipped e-learning platforms. Worked as a senior application developer at Explorer Publishing, delivering mobile apps, maps, e-commerce, and social platforms across iOS when iOS was still new.
This was the era of understanding systems at their lowest level: memory, state, protocols, failure. No abstractions to hide behind. No frameworks to save you. Just the problem and the code.
Simultaneously: NCC Best Cadet at Republic Day Camp. First Dan Black Belt. Organizer of a national tech fest. The same discipline applied everywhere.
Hashinclude registered December 2013. First federal contract by 2015.
Operations began April 2014. Within a year, Hashinclude won a direct Emirates Post Group project against a leading global conglomerate, with no advertising, no agency, and no prior federal portfolio.
That win defined the model. Not the lowest bid. Not the biggest name. The right engineering judgment, clearly communicated. Every client since has come the same way.
Simultaneously active in the Thought Factory joint venture: brand activations for Microsoft, Pixar, and Nestlé. Creative depth added to technical range.
AED 2M+ in contracts. Government, enterprise, infrastructure.
The portfolio expanded across institutional government and enterprise, delivered quietly, retained long-term.
Every engagement came through a reference. No RFP cold submissions. No marketing spend. The work became the sales process. Clients sent other clients.
Kuwait. Saudi Arabia. Sovereign platforms for royalty.
The convergence year. Al Thurya in Kuwait for oil and gas. NAPCO National in Saudi Arabia. Sovereign digital platforms for royal initiatives including Bairq Al Namoos and Young Arab Leaders. RTA Smart Safety Bus. Camel Racing Club systems. Technology advisor to sovereign leadership initiatives.
Then: a national COVID vaccine management platform for the governments of Senegal and Somalia. Two countries. One platform. Built and shipped during a global crisis.
365,000 people navigate Dubai on a platform we rebuilt.
Makani: Dubai's official precision addressing system, rebuilt from the ground up with indoor navigation and full API integration. Five emirates. One square metre accuracy. Used by emergency services, logistics operators, and daily residents.
Alongside: AI road safety intelligence with custom hardware, insurance automation engines, retail AI supervision across Saudi Arabia, and a FinTech AI platform for sovereign clients. AI deployed as infrastructure, not as features.
100% of our business came through clients trusting us enough to send the next one.
No advertising. No cold outreach. No marketing department. Just work that was good enough that the client called someone they knew and said: use these people.
We did not arrive at AI through a pivot. We arrived through two decades of understanding what happens when systems fail, why they fail, and what it actually takes to build something that holds up. That experience is what our clients are buying. Not the model. Not the stack. The judgment.
Systems that moved people, money, and decisions.
Makani: Precision addressing for an entire emirate
Rebuilt Dubai's official geographic addressing system with indoor navigation and API integration. 365,000 active users across five emirates. One square metre accuracy at every building entrance.
COVID Vaccine Platform: Two governments, one system
National vaccine distribution and booking platform deployed for the governments of Senegal and Somalia during the global pandemic. Real-time inventory, multilingual coordination, national scale.
RideSense: From reactive enforcement to proactive prevention
Custom hardware combined with mobile apps and cloud analytics to shift road safety from punishment after the fact to intelligence before the incident. Built for government transport authorities.
Three things that have not changed in 20 years of building.
Engineering cultures are built slowly and lost quickly. These are the principles that have governed every system Hashinclude has designed, built, and remained responsible for.
Ownership, not delivery
The engineers who design a system are the same ones who maintain it over years. Delivery is the beginning, not the end. We do not hand off and move on.
First principles before frameworks
We choose technology to fit the problem, not the other way around. When nothing fits, we build what does. This is what 20 years of building from scratch produces.
Honesty before winning the project
If it will not work, we say so. If we are not the right fit, we say that too. We would rather lose a project with integrity than win one we cannot deliver well.
If you are building something that has to last and be accountable, we should talk.
We don't pitch. We listen first, then decide together if it's the right partnership.