The Explore Discount Card had strong offline adoption, but users struggled to discover where and how discounts could be used in real time—especially while moving around the city.
Explore Discounts
Geo-enabled discount discovery application transforming static discount cards into real-time, location-aware value discovery.
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The challenge
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Our solution
We treated discounts as location-aware data, not static listings. The goal was to let users discover value around them, instantly.
Geo-enabled discount discovery application
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Multiple filtering modes: establishment, area, category
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Map-based visualization showing nearby offers within a defined radius
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Real-time lookup optimized for mobile usage
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Impact and results
Improved Discovery
Significantly improved discoverability of discount locations
Increased Card Usage
Shifted discount card from static benefit to active tool
Contextual Experience
Created real-time, contextual discount discovery experience
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Technology stack
Objective-C
Cocoa Touch
iOS
Maps Integration
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