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The Challenge
The Explore Discount Card had strong offline adoption, but users struggled to discover where and how discounts could be used in real time—especially while moving around the city.
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╚══════════════╝ Explore Discounts
Geo-enabled discount discovery application transforming static discount cards into real-time, location-aware value discovery.
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Our Solution
We treated discounts as location-aware data, not static listings. The goal was to let users discover value around them, instantly.
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Geo-enabled discount discovery application
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Multiple filtering modes: establishment, area, category
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Map-based visualization showing nearby offers within a defined radius
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Real-time lookup optimized for mobile usage
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Impact & Results
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Improved Discovery
Significantly improved discoverability of discount locations
Increased Card Usage
Shifted discount card from static benefit to active tool
Contextual Experience
Created real-time, contextual discount discovery experience
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Technology Stack
Objective-C
Cocoa Touch
iOS
Maps Integration
Category: Mobile Commerce
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