A national cultural roadshow. Seven emirates. One platform running the whole operation.
Hash Include built the digital backbone for the Ministry of Culture's Al Naliyah Roadshow — managing event scheduling, workshop bookings, role-based access for schools and parents, and QR-based attendance tracking across every emirate in the UAE.
Al Naliyah Roadshow is a national cultural programme — and every part of its operation runs on software we built.
The Ministry of Culture, together with the Ministry of Education and local cultural authorities, launched Al Naliyah Roadshow as part of the National Framework for Emirati Cultural Activities. The initiative travels across all seven emirates, hosting immersive workshops that celebrate Emirati heritage and strengthen national identity among school students.
The roadshow is not a single event. It is a rotating programme with seven interactive stations — an escape room, an art hub, a studio, a storytelling arena, an architecture hub, and more — each designed as a standalone cultural experience. Students move through all seven stations across a structured journey.
Managing this operation manually was not viable. The Ministry needed a platform that could handle event scheduling across emirates, workshop bookings at scale, role-specific access for schools and parents, real-time attendance tracking at the venue, and reporting fine enough to track promised-versus-actual participation. In two languages. With government-grade identity verification.
Seven interactive stations — each a standalone cultural experience — all coordinated through one platform.
Al Barza
Traditional gathering space — the cultural heart of Emirati social life.
Ard Al Emarat
Land of the Emirates — exploring the geography and identity of the nation.
Manarat Al Fan
Art Hub — celebrating Emirati artistic heritage and contemporary expression.
Alghaz Al Mandoos
Escape Room — an immersive puzzle experience rooted in Emirati heritage.
Al Naliyah Studio
Creative studio space where students engage directly with cultural production.
Meydan Al Hekayah
Storytelling Arena — oral tradition and narrative as living heritage.
Al Berwaz
Architecture Hub — Emirati built heritage and spatial identity.
Darb Al-Mustaqbal
Horizon of UAE Legacy — where the cultural journey concludes.
The platform is not generic. Every role has a purpose-built workflow.
Administrator
Teacher
Parent
Coordinator
A parent books online. A coordinator scans a QR code at the door. Everything in between is automated.
The roadshow moves between emirates on a rolling schedule. Every workshop has limited capacity. Every student needs a verified booking. Every entry has to be tracked in real time so the Ministry knows exactly who showed up, who didn't, and which schools delivered on their commitments.
QR-based attendance was the only workable solution. A parent or teacher books through the platform. The system issues a unique QR code per participant. At the venue, coordinators use mobile devices to scan codes as students arrive. The attendance log updates instantly — with breakdowns by student cycle (C1 for early primary, C2 for middle, C3 for secondary).
This gives the Ministry something no manual process could: a live national view of roadshow participation, filterable by emirate, school, workshop, and student cycle, with promised-versus-actual reporting for every booking made.
Booking
Parent or teacher logs in via UAE PASS and registers students for workshops in their emirate.
QR Code Issued
System generates a unique QR code per participant, sent automatically with booking confirmation.
On-Site Scanning
Coordinators scan QR codes on mobile devices as students arrive at the venue.
Real-Time Tracking
Attendance updates live with breakdown by student cycle (C1, C2, C3) — Ministry sees national participation instantly.
Promised vs. Actual
Administrators generate reports comparing booked capacity against actual turnout — by school, emirate, and workshop.
The roadshow travels to every emirate. The platform manages every stop.
Abu Dhabi
Dubai
Sharjah
Ajman
Umm Al Quwain
Ras Al Khaimah
Fujairah
Built for government-grade reliability. Nothing exotic. Everything proven.
UAE PASS Integration
Federal identity platform integration — Emirates ID verification for every parent and teacher. OAuth 2.0 with the UAE national digital identity system.
Next.js & Tailwind CSS
Server-side rendering for performance and SEO. Responsive design that works on every device parents and teachers actually use — mostly mobile.
Laravel with Custom CMS
Battle-tested PHP framework with a bespoke CMS layer purpose-built for the roadshow's operational workflows — not an off-the-shelf compromise.
MySQL
Relational data store designed for the full event-workshop-booking-attendance relationship model, with reporting queries optimised for live dashboards.
If your programme has to work across multiple authorities, regions, and stakeholders — we should talk.
We build platforms for government bodies coordinating at scale — where the software is not a feature, it is the operational infrastructure.