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// CASE STUDY 2012

Active Dubai

Native iOS application for lifestyle activity discovery, aggregating hundreds of activities across sports, fitness, arts, and hobbies for Dubai residents.

Client Explorer Publishing
Industry Lifestyle & Community
Region Dubai, United Arab Emirates
01_challenge.txt
01

The Challenge

Dubai had a fragmented lifestyle ecosystem. Activities, sports, fitness, and hobby options existed everywhere, but discovery was scattered across magazines, websites, and word of mouth. There was no single digital platform helping residents explore what they could actually do in the city.

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02_solution.exe
02

Our Solution

We designed and built a native iOS application focused on activity discovery at scale. The platform aggregated hundreds of activities across categories and presented them through a simple, intuitive mobile experience. Rather than building a content app, the focus was on structuring experiences—making exploration effortless and repeatable.

01

Native iOS application covering hundreds of lifestyle activities

02

Category-based discovery across sports, fitness, arts, and hobbies

03

Location-aware browsing

04

Performance-optimized UI for large datasets

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03

Impact & Results

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Unified Discovery

Created a single platform for lifestyle activity discovery in Dubai

Hundreds of Activities

Aggregated hundreds of activities across multiple categories

Mobile-First Experience

Became a digital extension of Explorer's lifestyle ecosystem

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04

Technology Stack

Objective-C
Cocoa Touch
iOS
Category: Mobile Platform
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