Dubai had a fragmented lifestyle ecosystem. Activities, sports, fitness, and hobby options existed everywhere, but discovery was scattered across magazines, websites, and word of mouth. There was no single digital platform helping residents explore what they could actually do in the city.
Active Dubai
Native iOS application for lifestyle activity discovery, aggregating hundreds of activities across sports, fitness, arts, and hobbies for Dubai residents.
01
The challenge
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Our solution
We designed and built a native iOS application focused on activity discovery at scale. The platform aggregated hundreds of activities across categories and presented them through a simple, intuitive mobile experience. Rather than building a content app, the focus was on structuring experiences—making exploration effortless and repeatable.
Native iOS application covering hundreds of lifestyle activities
01 →
Category-based discovery across sports, fitness, arts, and hobbies
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Location-aware browsing
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Performance-optimized UI for large datasets
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Impact and results
Unified Discovery
Created a single platform for lifestyle activity discovery in Dubai
Hundreds of Activities
Aggregated hundreds of activities across multiple categories
Mobile-First Experience
Became a digital extension of Explorer's lifestyle ecosystem
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Technology stack
Objective-C
Cocoa Touch
iOS
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