Projects / Active Dubai
Case Study · 2012

Active Dubai

Native iOS application for lifestyle activity discovery, aggregating hundreds of activities across sports, fitness, arts, and hobbies for Dubai residents.

Client Explorer Publishing
Industry Lifestyle & Community
Region Dubai, United Arab Emirates
Category Mobile Platform

Dubai had a fragmented lifestyle ecosystem. Activities, sports, fitness, and hobby options existed everywhere, but discovery was scattered across magazines, websites, and word of mouth. There was no single digital platform helping residents explore what they could actually do in the city.

We designed and built a native iOS application focused on activity discovery at scale. The platform aggregated hundreds of activities across categories and presented them through a simple, intuitive mobile experience. Rather than building a content app, the focus was on structuring experiences—making exploration effortless and repeatable.

Native iOS application covering hundreds of lifestyle activities

01

Category-based discovery across sports, fitness, arts, and hobbies

02

Location-aware browsing

03

Performance-optimized UI for large datasets

04
03
Impact and results

Unified Discovery

Created a single platform for lifestyle activity discovery in Dubai

Hundreds of Activities

Aggregated hundreds of activities across multiple categories

Mobile-First Experience

Became a digital extension of Explorer's lifestyle ecosystem

Objective-C
Cocoa Touch
iOS
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Have a system that needs to work properly?

We take on a limited number of platforms at a time. If reliability is your edge, we should talk.

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Projects / Active Dubai
Case Study · 2012

Active Dubai

Native iOS application for lifestyle activity discovery, aggregating hundreds of activities across sports, fitness, arts, and hobbies for Dubai residents.

Client Explorer Publishing
Industry Lifestyle & Community
Region Dubai, United Arab Emirates
Category Mobile Platform

Dubai had a fragmented lifestyle ecosystem. Activities, sports, fitness, and hobby options existed everywhere, but discovery was scattered across magazines, websites, and word of mouth. There was no single digital platform helping residents explore what they could actually do in the city.

We designed and built a native iOS application focused on activity discovery at scale. The platform aggregated hundreds of activities across categories and presented them through a simple, intuitive mobile experience. Rather than building a content app, the focus was on structuring experiences—making exploration effortless and repeatable.

Native iOS application covering hundreds of lifestyle activities

01

Category-based discovery across sports, fitness, arts, and hobbies

02

Location-aware browsing

03

Performance-optimized UI for large datasets

04
03
Impact and results

Unified Discovery

Created a single platform for lifestyle activity discovery in Dubai

Hundreds of Activities

Aggregated hundreds of activities across multiple categories

Mobile-First Experience

Became a digital extension of Explorer's lifestyle ecosystem

Objective-C
Cocoa Touch
iOS
← Back to all projects

Have a system that needs to work properly?

We take on a limited number of platforms at a time. If reliability is your edge, we should talk.

A
Anas Hashinclude AI
Online
A
Hello. I'm Anas, Hashinclude's AI assistant. I'm here to understand what you're working on and connect you with the right people.

Tell me about what you're building or trying to solve.
Just now
A
Enter to send · Shift+Enter for new line
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